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Keeping Your Restaurant Going During the Slow Holiday Season


The holiday season is upon us, and for many restaurants, that means a major slow-down in business. People are spending more time with their families and eating home-cooked meals during this time of year, so they just don’t go out to eat as often. Don’t worry, though; there are still a few things you can do as a manager to help minimize costs and maximize revenue so that your NYC restaurant can survive into the New Year.

Run Promotions

The holidays are the perfect time to reward your regular customers for dining with you. Throughout December, give your customers coupons for a buy-one-get-one-free meal or some other similar offer. This type of promotion is great because it requires customers to bring a guest with them to enjoy the free meal, so you may even be able to attract some new fans. Be sure to include a stipulation that the offer is only good for customers who dine at the restaurant, not for takeout. You can run promotions on social media as well, like offering a 20-percent discount for customers who “like” your Facebook page.

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Host Special Dinners

Everyone likes to celebrate this time of year, so get in touch with some of your food and alcohol vendors about sponsoring a special dinner. For example, a particular winery could sponsor a dinner with each course receiving a glass of the brand’s various wines. Customers enjoy these types of dinners because they allow them to learn more about the food and drinks that they enjoy. These events also tend to be more social than standard restaurant dining, so your guests may even make a few new friends as well.

Practice Smart Restaurant Inventory Management

It is important to acknowledge going into the holiday season that business is likely to be slower. Thus, your purchase orders should be smaller as well. You don’t want food going to waste simply because you didn’t readjust your orders to accommodate slower demand. Look back to your records for previous years to get a sense of what you can expect so that you don’t over-order. By keeping your inventory lower, you’ll minimize the risk of having to throw out expired or spoiled food, saving your restaurant money during these lean times.

Hiring a restaurant inventory management, NYC can help you keep your food costs under control and minimize waste not just during the holiday season, but throughout the entire year.

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